Ligue 1 Uber Eats: KB Sports (platform), regional partner of FC Girondins de Bordeaux in Asia

KB Sports, an Asian entertainment and data platform, has become an official regional partner of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for Asia as part of a two-season agreement (2021-2023), announced the French club on 04/10/2021. KB Sports also has a sports betting offer on its platforms.

"As KB Sports continue to lead the way in innovative digital technologies, this strategic collaboration will allow our two fast-growing brands to continue their development in partnership, in pursuit of the same goal: optimizing our capacity to engage and entertain fans in Asia. KB Sports will benefit from "Virtual LED" technology (geolocalised superimposed virtual advertising) to animate its community and future customers in the Asian market," explained the club.

KB Sports has the status of "official regional partner", the third level in FC Girondins de Bordeaux's sponsorship hierarchy. The Asian sports betting operator Yibo Sports became the first Asian regional partner of the Bordeaux club in 2020-21. "This solution enables KB Sports to enjoy exclusive visibility in Asian territory…