Sportel Monaco: "50% of current esports fans didn't watch esports 2 years ago" (C. Brocca, Nielsen)

"The audience is bigger at a football match than at an esports competition, but fans are more passive in front of traditional sports. There is more interaction with esports fans. This is very interesting for brands. Esports is a very dynamic sector: 50% of current fans did not watch esports two years ago. The audience is within reach," said Carlo Brocca, international sales director at Nielsen Sports (a company specialised in data analytics), at Sportel Monaco 2021, on 05/10/2021.

Esports is the focus of the 2021 edition of the international sports business and media convention - which News Tank is attending -, with three dedicated conferences.

"If you're a brand, even if you don't understand esports, if you're not interested in it or if you have no intention of investing in it, you should still look at what's going on in this industry. Because if you want to understand the future habits of your consumers, you need to understand the habits of esports fans," said Moritz Maurer, CEO of Grid Esports (esports data platform).

"We are looking to make esports more mainstream. When there is…