Sportel Monaco: "50% of current esports fans didn't watch esports 2 years ago" (C. Brocca, Nielsen)

"The audience is bigger at a football match than at an esports competition, but fans are more passive in front of traditional sports. There is more interaction with esports fans. This is very interesting for brands. Esports is a very dynamic sector: 50% of current fans did not watch esports two years ago. The audience is within reach," said...