USA: NBC Sports partners with Fathom Events to broadcast Premier League in cinemas

The pay-TV American group NBC Sports partnered with American events company Fathom Events on 23/07/2014 to broadcast the best fixtures of the 2014-15 Premier League in cinemas in the United States.

NBC Sports holds the broadcast rights, in the United States, of the Premier League for the 2013-2016 cycle. Fathom Events is a subsidiary of the group AC JV and is owned by three cinema networks: AMC Entertainment, Cinemark Holdings and Regal Entertainment Group.

The company broadcasts live concerts, shows, boxing matches and the Olympic Games in a network of 750 cinemas in 171 American cities, including the 50 largest cities in the country.

Starting on 16/08/2014, the viewers can watch NBC Sports' live broadcasts of Premier League fixtures on Saturdays in partner cinemas. At half-times they can watch a show produced by NBC Sports with analysis, interviews, game highlights and "theatre-only insights live from England", according to the American TV channel.

The top Premier League fixture of the first matchday, to be played on Saturday 16/08/2014 at 15:00 CET (10:00 on the East coast, and 7:00…