USA: Las Vegas Lights FC (football) installs mattresses at the edge of the pitch

Mattress Firm, an American mattress company, has activated its partnership with Las Vegas Lights FC (USL Championship, second division) and is installing mattresses on the edge of the pitch at Cashman Field (9,334 capacity, Las Vegas), announced the club on 06/10/2021.

"Las Vegas Lights FC has teamed up with Mattress Firm to once again raise the bar for best seats in professional sports. Mattress Firm will be providing six mattresses to be located along the midfield touchline for select fans to experience the match up close and personal. The 'Best Sleep in the House' sideline mattress seats are available for $50 per mattress (+ purchase of match tickets)," explained the US club. "We're thrilled to continually find new and unique opportunities to fully utilise all areas of Cashman Field," said Brett Lashbrook, owner and CEO of the club.

For the 2021-22 season, Las Vegas Lights FC, a club named "the most interesting team in the world" by Sports Illustrated (media), will also continue to offer its "Toyota Row" operation: an activation that allows fans driving a Toyota "to drive their…