UEFA: launch of a call for tenders for the marketing of club competition rights

UEFA has launched a call for tenders as part of the development of its approach to the marketing and sale of commercial rights for men's club competitions, including the Champions League, for the 2024-2027 cycle, according to the European body on 12/10/2021.

"This tender process seeks to maximise the significant commercial opportunities available from the new post-2024 format for the UEFA club competitions in the future media and sponsorship landscape. The role, which is currently performed by TEAM Marketing, is to provide creative and sales support in the global marketing and sale of the commercial rights, together with the provision of account management and associated services for the Champions League, Europa League, Europa Conference League, Super Cup and, the Youth League," said UEFA.

"The Request For Proposal (RFP) is open to qualified organisations with knowledge and expertise to deliver such services. The sales process to commercial partners is anticipated to start in the second quarter of 2022, more than two years before the start of the competitions cycle," explained the…