Crédit Agricole: French bank signs sponsorship agreement with GameWard, its first in esports

Crédit Agricole Île-de-France, a regional bank belonging to the French group Crédit Agricole SA, has become an official partner of GameWard for one year from 2021, announced the esports organisation based in Boulogne-Billancourt (Hauts-de-Seine, Paris) on 14/10/2021.

This is the first sponsorship agreement signed by the Crédit Agricole Group in esports. The banking group has signed a partnership with GameWard focused on amateur esports. The Crédit Agricole logo will be displayed on the shoulder of GameWard's shirts.

"With Crédit Agricole, we are going to offer content for amateur players who want to progress, both on the competitive aspect and on everything outside the game. We are also going to propose local activations, addressed directly to the people of Boulogne," explained David Laniel, the president of GameWard, to News Tank Football.

"Our revenues come mainly from our partnerships and our white-label activities" (D. Laniel, GameWard)

• "GameWard continues to grow. Our teams are…