Manchester City FC: Qualtrics "official experience management software partner" from 2021-22

Qualtrics, an American company specialised in experience management, has become a global partner and the "official experience management software partner" of Manchester City FC (Premier League) from 2021-22, announced the 2020-21 English champions on 14/10/2021.

"Manchester City and Qualtrics' new partnership aligns with the club's ongoing commitment to provide the best possible matchday experience for fans and will allow the club to use industry-leading experience management software to listen to fans' feedback following each game. From overall matchday experience to catering, facilities, retail and more, Qualtrics can provide valuable insight and real-time data from fans to help the club shape future strategic planning and decisions," explained the club.

As part of the agreement additional activations "across wider areas of the organisation" will be implemented over the next few months, which will use "Qualtrics' experience management software to also listen to fan feedback and enhance the digital experience for Cityzens across the globe," added the Manchester (ENG) club.

"As a…