Real Madrid: Codere adapts its partnership and becomes a regional betting partner in Latin America

Codere, a Spanish sports betting operator, has extended its partnership with Real Madrid CF (LaLiga Santander) and become the club's regional partner in Latin America for five seasons (2021-2026), announced the bookmaker on 14/10/2021. The partnership covers the senior men's and women's teams.

"The agreement will boost Codere's expansion in Latin America, primarily through its online subsidiary, Codere Online, by increasing its scope to over twenty countries in the region (Mexico, Puerto Rico, Dominican Republic and all of Central and South America). This announcement comes on the back of sponsorship deals with key football teams in the region, Rayados in Mexico and River Plate in Argentina, and represents a new step forward in the expansion of our online and sports betting business in Latin America," said Codere.

This partnership with Codere no longer operates in the Spanish market, where sports clubs are restricted in promoting gambling operators from 2021-22. Real Madrid also welcomes a new regional partner for sports betting in Africa (SportyBet) on 15/10/2021 (see below)…