esports: joint venture between Aser (Leeds United, Eleven) and NIP to help traditional sports clubs

The Swedish esports organisation Ninjas in Pyjamas (NIP) and investment company Aser Ventures, led by Italian businessman Andrea have established a joint venture "Shinobi sports", in order to "to help traditional clubs capitalise on esports opportunities," announced the two companies on 21/10/2021.

"In late 2020, NIP partnered with English...