Paris La Défense Arena: Cupra (car manufacturer), partner for three years (2021-2024)

Cupra, a subsidiary of the German car manufacturer Volkswagen, has become a partner of the Paris La Défense Arena for three years (2021-2024), according to the venue's operators on 22/10/2021.

In addition to a "common DNA" with the arena revolving around music, Cupra, which succeeds Toyota, "will offer its customers and partners a unique and privileged experience. It will have a box in its colours among the ninety boxes of the Paris La Défense Arena that can accommodate up to 40 people in addition to its eight lounges. It will also have a showroom space within the arena to present the brand's current and upcoming models," explained the operators.

"The Cupra LS Group dealership has also become a local partner of Racing 92 (Top 14), its host club. To celebrate this partnership, Cupra has made 53 cars that represent the complete Cupra range available to the Racing 92 players, on 06/09/2021," announced Paris la Défense Arena, which "is currently deploying a service dedicated to electromobility thanks to charging stations that will be available in the vicinity of the stadium, an…