FC Inter Milan: AYX and HappyBet, regional partners for Asia and Germany-Austria respectively

HappyBet, a German sports betting operator owned by the Playtech group, has become a regional partner (4^th level) of FC Inter Milan (Serie A TIM) for Germany and Austria from the 2021-22 season, announced the 2020-21 Italian champions on 23/10/2021.

Inter Milan also announced a partnership with AYX, a Chinese sports betting operator and entertainment platform, for the Asian market from 2021-22. On their respective markets, HappyBet and AYX will be displayed on the billboards of the San Siro Stadium during local TV broadcasts using overlay technology (geo-located ads).

The club thus has four regional partners specialising in entertainment and betting (AOA, AYX, HappyBet and LD Sports), and four regional partners for the Asian market (AOA, AYX, LD Sports and Moutai Group). HappyBet is also a regional partner of AC Milan (Serie TIM), while AYX is in partnership with AS Roma (Serie A TIM), AS Monaco FC (Ligue 1 Uber Eats, 2021-2023) and Club Atlético de Madrid (LaLiga Santander, 2021-2023).

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