Bundesliga: Horizm (AI) to support Borussia Dortmund in managing its digital assets

Horizm, a digital asset management platform launched in 2021, will support Borussia Dortmund (Bundesliga), announced the Swiss company on 21/10/2021. Horizm's solutions enable right holders to "better track, value and monetize their digital media."

"Horizm’s unique platform enables rights holders to drive more value for their partners and create new revenue streams from existing inventory. Through this new agreement, Dortmund (34.4 million followers on Facebook, Twitter and Instagram as of 26/10/2021) will be using Horizm’s tool to better understand and evaluate this digital relationship and how it can be used to drive additional commercial revenues for the club," said Horizm.

The company's clients include "teams across 13 different leagues" such as Chelsea FC (Premier League), Real Madrid CF (LaLiga Santander), Olympique Lyonnais (Ligue 1 Uber Eats) and FC Inter Milan (Serie A TIM). Borussia Dortmund is the first Bundesliga club to join the platform.

"Understanding the performance and reach of content on our digital channels to spot and analyse commercial opportunities" (A. Mühl)

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