Bundesliga: IC Markets (forex trading) enters into six club partnerships negotiated by Sportfive

IC Markets, an Australian company specialising in forex trading, has become a partner of six Bundesliga clubs in 2021-22, namely Bayer 04 Leverkusen, Hertha BSC, FC Augsburg 1907, DSC Arminia Bielefeld, SpVgg Greuther Fürth and VfL Bochum, announced Sportfive Germany, the marketing agency responsible for negotiating these partnerships, on 26/10/2021.

The IC Markets logo is now displayed on the signage of six German stadiums. The financial services provider will also be able to incorporate clubs visuals into its communications. "The eye-catching TV presence at the six Bundesliga clubs will contribute a great deal to increase the awareness for IC Markets in Germany as a core market," said Hendrik Schiphorst, chief executive of Sportfive Germany.

This is IC Markets' first sports sponsorship deal, after becoming an official partner of the esport organisation OG on 04/08/2021. The Australian company had previously entered into a partnership with FC Inter Milan (Serie A TIM) in 2020-21, before the club terminated the agreement "due to the sponsor's failure to comply with its contractual…