Ligue 1: Paris SG launch Mandarin version of their app Fotofan

Paris Saint-Germain (Ligue 1) launched a Mandarin version of their photo app Fotofan on 30/07/2014. The club has more than 2m fans on the Chinese social networks Tencent Weibo, Sina Weibo and on the messaging app WeChat, Paris SG said.

Fotofan was originally launched in French on 17/07/2013. The Chinese version enables fans to load in their personal photos and to add photos of Paris SG players as well as shirts, logos, and slogans, and then to share these on Tencent Weibo and Sina Weibo.

"Paris Saint-Germain are looking to develop their brand's image in Asia with this new and fun digital experience. This latest development is a new and innovative way for Paris Saint-Germain to stay in contact and strengthen bonds with supporters via their mobile phones," said the club.

Paris SG is the first European club to launch a photo app in Mandarin.

• Paris Saint-Germain are on their first Asian tour (to Hong Kong and Beijing) from 25/07/2017 to 02/08/2014. Paris SG played a friendly game against Kitchee SC (6-2, on 29/07/2014) in Hong Kong Stadium (capacity 40,000).
  • The club will also play…