Fan engagement: Socios.com invites fans to choose the celebration of a goal by R. Falcao (Colombia)

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of football player Radamel Falcao (Rayo Vallecano de Madrid, LaLiga Santander) from 2021-22, announced the fan token specialist on 20/10/2021. This is the first time Socios.com has partnered with a football player.

As part of the agreement, holders of $CHZ Fan Tokens from Socios.com will be able to take part in a poll to choose from three options for the celebration Radamel Falco will perform after a goal. This fan engagement activation is part of a gamification logic, as users can influence the way the player celebrates his achievement, similar to what is already offered in football simulation video games such as FIFA 22 (EA Sports). 

Since 2018-19, Socios.com has entered into over 60 partnerships in football. These agreements are mostly with clubs. The activations offered by the crypto-asset platform allow fans to engage with the clubs through polls, enabling them to choose the new design of the Parc des Princes' crown (Paris Saint-Germain…