FIFA: “Beyond Greatness”, the brand identity of the 2023 Women's World Cup

”Beyond Greatness” is the brand identity slogan for the 2023 Women's World Cup in Australia and New Zealand (from 20/07 to 20/08/2023), of which FIFA unveiled the graphic and audio elements on 28/10/2021. 

"Vibrant and dynamic, this new brand identity includes distinctive cultural elements, a bold new slogan and a rich sonic identity. ”Beyond Greatness”, the new tournament slogan, aims to unite and inspire people around the world through the power of the 2023 Women’s World Cup and women’s football," said the body.

"Incorporating a vibrant new visual approach, the brand identity and emblem incorporate the local landscapes and rich colours of the two hosts, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries," said FIFA, which presented the competition's brand identity during a conference (see video below).

FIFA: the graphic elements of the 2023 Women's World Cup brand identity