Serie A: Fiat, via Jeep brand, extends with Juventus for €17m per year through 2020-21

The Italian automaker Fiat, via its Jeep brand, has extended its contract as the shirt sponsor of Juventus (2013-14 Serie A champions) through the end of the 2020-21 season for €17m annually, the club announced on 31/07/2014.

Jeep has been Juventus' shirt sponsor since the 2012-13 season. The new sponsorship amount, which comes into force beginning with the 2015-16 season, is an increase of 30% on the €13m paid by the Fiat group in 2014-15.

The agreement includes a bonus that is dependent on Juventus' match results. The club got a bonus of €6m for 2013-14. As a major partner, the agreement includes stadium advertising, visibility in the clubs' media products, hospitality packages and the ability to implement promotional events and to use the club's image and that of its players for Fiat campaigns. The carmaker will also provide Juventus' vehicles.

• The Jeep brand has been owned by Fiat since its takeover of the U.S. company Chrysler in 2009.

Adidas is Juventus Turin's kit supplier for €23.25m per year (2015-16 to 2020-21)

• Adidas will replace Nike as the official kit supplier…