Eredivisie: Ziggo (telecommunications) extends as main shirt sponsor of AFC Ajax until 2024-25

Ziggo, a Dutch cable TV and telecommunications service, has extended as main shirt sponsor of AFC Ajax (Eredivisie) for two seasons, until 2024-25, announced the club on 29/10/2021.

Ziggo had extended as main shirt sponsor of the Dutch club for an additional season (until the end of 2022-23) on 01/07/2021. The deal included a two-season extension option (for 2023-24 and 2024-25). "No adjustments have been made to other conditions of the agreement," said Ajax at the time. The annual value of the contract (excluding bonuses) was estimated at €9m. Ziggo also remains the main shirt sponsor of Ajax's esports section.

Ziggo will continue to benefit from the status of principal partner, the first level in AFC Ajax's sponsorship hierarchy. The telecommunications operator had previously extended its partnership with the club until the end of the 2021-22 season on 24/06/2019. Ziggo has been Ajax's main shirt sponsor since 01/01/2015.