2021-22 Champions League: head-to-head Liverpool FC - Atlético de Madrid, Wednesday 03/11/2021

With a brand valuation of €973m, Liverpool FC (Premier League) are ranked sixth in the "Football 50 2021" ranking published by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus 13^th place for Club Atlético de Madrid (LaLiga Santander), as the two clubs prepare to face each other in Group B of the 2021-22 Champions League at a sold-out Anfield (Liverpool, ENG), on Wednesday 03/11/2021 (kick-off at 21:00 CET).

The English club is also ahead of Atlético in the Top 20 "World's Most Valuable Soccer Teams" (excluding real estate) as established by the American business magazine Forbes in April 2021. Liverpool were ranked 5^th ($4.1bn / €3.4bn), while their Spanish opponents were ranked 13^th ($1bn / €850m).

With nearly 100 million fans on social networks (Instagram, Facebook, Twitter and TikTok, as of 01/11/2021), Liverpool have 2.7 times as many as Atlético de Madrid, who total just over 36 million.

The average attendance at Anfield (53,394 capacity) for Liverpool's first five home matches in the Premier League is 52,975 spectators…