Ligue 1: Paris Saint-Germain open a showroom in Galeries Lafayette in Beijing, China

Paris Saint-Germain (Ligue 1) opened a showroom in Galeries Lafayette in Beijing, China, as part of their Asia Summer Tour (Hong Kong and Beijing, from 25/07 to 02/08/2014 ), the club announced on 31/07/2014.

This new showroom offers the full range of 2014-15 official club products as well as premium clothing lines which are sold exclusively by Galeries Lafayette. Paris SG also have had a showroom at Galeries Lafayette on Boulevard Haussmann in Paris (France) since 30/09/2013.

"To offer Paris Saint-Germain merchandising at Galeries Lafayette in China allows the club to confirm its ambition to become, as quickly as possible, a world sporting brand, founded on the exceptional image of the city of Paris and the exploits of our team in the European competitions," said Paris Saint-Germain president Nasser Al-Khelaïfi on 31/07/2014.

Paris Saint-Germain took advantage of the summer tour to launch an online sales platform for the Asian continent on 28/07/2014, as well as a version of their photo app Fotofan in Mandarin on 30/07/2014.

• Paris Saint-Germain are on their first Asian tour (to…