NBA becomes first professional league to place Twitter account on official ball

@NBA -- the official Twitter account of the NBA (National Basketball Association) -- will appear on the official Spalding game ball of the North American professional basketball league during the 2014-15 season, the NBA announced on 31/07/2014.

The NBA is the first professional league in the world to place its Twitter account on its official ball.

"Our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year. The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong,” said NBA senior vice-president of digital media Melissa Rosenthal Brenner on 31/07/2014.

• The signature of Adam Silver (USA), the NBA commissioner, is also printed on the official NBA ball. It replaced the signature of his predecessor, David Stern. 
• The NBA's official account is the most followed in the world on Twitter among all sports leagues, with 10.8m followers as of 01/08/2014.