Sport & media: "We are pivoting from a rigid exclusive model to a fluid ecosystem" (Arnaud Simon)

"The industry is pivoting from a rigid exclusive model where rights holders were delegating distribution and promotion to their broadcasting partners to a fluid ecosystem where leagues and federations will play an active part as a publishers and media. From all exclusive to all inclusive!" said Arnaud Simon, CEO and founder of In & Out Stories, a consulting firm for national and international sports organisations, on Linkedin, 07/11/2021.

According to the former managing director of Eurosport France, there are two models, which will lead from less of a "client-supplier relationship" to more of "a revenue/risk sharing approach:
• Old model: rights holders sell their rights through very predetermined tenders. Passive and legal driven mode.
• New model: rights holders are in charge of value creation for their product like in any other Industry. They need to shape the new digital ecosystem in a direct to fans mode and place the cursor at the right place between monetisation and recruitment. Active and business driven mode."

"The big networks are fighting against churn by shifting from a…