LaLiga TV rights: "Telefonica is in a strong position, negotiations could last for months" (P. Maes)
"Telefonica (which owns the rights to 90% of LaLiga Santander matches over the 2019-2022 cycle) is in a strong position and seems to be on a hard negotiation strategy, otherwise LaLiga would not have made such a complex call for tenders. A (secret) reserve price has been set and I wouldn't be surprised if it is not reached. There is a good...