LaLiga Santander: FC Barcelona launch NFTs representing iconic moments in the club's history

FC Barcelona (LaLiga Santander) has partnered with the platform Ownix (a crypto-asset trading platform), to market "unique NFTs based on photos and videos featuring iconic moments from the club's 122 years of history," announced Barça on 04/11/2021.

"This alliance between FC Barcelona and Ownix will provide a new way for the club to reach its followers from around the globe, as fans will now be able to acquire and own digital assets that will reproduce unforgettable blaugrana moments via various auctions taking place throughout the season," explained the Spanish club. The very first will be launched via the Ownix marketplace on 24/11/2021 and will last for one week.

"The digital world is evolving and growing to adapt to today's trends, and FC Barcelona want to be a benchmark in this type of newly-created digital assets. The agreement between FC Barcelona and Ownix is part of the club's global expansion strategy and a further commitment to seek out new channels and formats to connect with new generations, while providing a different form of interaction with their fans around the…