Premier League: 3KEY (trading), regional partner of Manchester City FC from 2021-22

3KEY, a company specialised in trading analysis and advisory technology, has become a regional partner (second level) of Manchester City FC (Premier League), announced the club on 15/11/2021.

This is the first sponsorship agreement signed by 3KEY in sports. "In addition to the brand featuring across a number of club digital assets, 3KEY and Manchester City will collaborate on a series of content activations and events held within the respective regions, further raising awareness of 3KEY software and products," said the Mancunian club.

Manchester City recently entered into a partnership with DreamSetGo, a sports travel agency and a subsidiary of the Indian sports technology company Dream Sports, which also became a regional partner of the club, for India, on 09/11/2021.

• "As a global organisation, Manchester City is continually looking for ways to further build the club’s presence in international markets and we are excited to partner with 3KEY in their journey to simplify the decentralised finance trading analysis user experience through the power of football to engage with our fans…