Premier League: Panini extends as a partner and official trading card licensee from 2021-22

Panini, an Italian manufacturer of collectable cards and stickers, has extended its licensing agreement with the Premier League from 2021-22, as part of a "multi-year agreement," announced the English League on 15/11/2021. The Italian group has been a partner of the body since 2019-20.

"Panini has also participated in activation at international events run by the Premier League such as PL Mornings Live fan festivals run in the US. Domestically, sales of Premier League Adrenalyn trading cards have doubled this year to confirm Adrenalyn as the market-leading brand for trading cards in the UK," said the Premier League.

"Panini has also established the iconic Panini sticker album brand as the number-one collectable in the UK with Premier League sticker sales last season climbing to the highest level for 15 years, despite the challenges of the pandemic. Internationally, Premier League collectables are at an all-time high as Panini leverage the strength of the Premier League brand worldwide thanks to its exhaustive global network," explained the League.

• "Panini assets featuring as part…