LaLiga Santander: SK Lubricant (KOR) extends as regional partner of FC Barcelona (2021-2024)

SK Lubricant, a Korean engine oil company, has extended as a regional partner (third level) of FC Barcelona (LaLiga Santander) for three seasons (2021-2024), "with exclusivity as the official engine oil partner and official lubricant in certain markets," announced the club on 15/11/2021.

The Korean company has been a regional partner of FC Barcelona since the 2018-19 season. The agreement initially covered South Korea, China, Vietnam, Thailand and Russia, and was later expanded to 14 other Asian and Eastern European regions (see below). "FC Barcelona has a fanbase of 88 million in the territories covered by the partnership," said the club, which unveiled a co-branded range of SK Lubricants products to celebrate the renewal of the partnership.

"SK Lubricants will continue to develop FC Barcelona-themed co-branded products and will collaborate on a series of digital content focusing on high performance. The content will be distributed in local languages on Facebook, Weibo and WeChat, reflecting the club’s commitment to locally relevant content and SK Lubricant’s desire to leverage FC…