Premier League: MSC Cruises extends as an official partner of Chelsea FC (2021-2024)

MSC Cruises, the Geneva (SUI)-based cruise line of the MSC Group (shipping), has extended its partnership with Chelsea FC (Premier League) for three additional seasons (2021-2024), announced the London club on 11/11/2021.

MSC Cruises has had the status of "official global cruise partner" since 2018-19, the second level in Chelsea FC's sponsorship hierarchy. The partnership includes, among other things, advertising on LED signage at Stamford Bridge (40,853 capacity), VIP hospitality, meetings with Chelsea players as well as a marketing presence on MSC Cruises' digital media. "Over the past year, MSC Cruises has put greater focus on online activations, leveraging their digital presence through engaging social campaigns with Chelsea," said the 2020-21 Champions League winners.

"In the first three years of the partnership MSC Cruises has seen a year-on-year increase in brand awareness among the 2.6 million Chelsea FC fan base in the UK and Ireland. At the start of the partnership, just 14 per cent of fans were familiar with the cruise line, growing to 85% at the end of the first term…