Spain: Sportium becomes the official betting operator of Liga BBVA and Liga Adelante in 2014-15

Sportium has become the official betting operator of Liga BBVA and Liga Adelante, the first and second Spanish divisions, in 2014-15, the Spanish LFP (professional football league) announced on 04/08/2014.

Sportium will feature on the pitch-side advertising of the different stadiums in the two divisions, on the LFP's website and will benefit from exposure on the LFP's official accounts on social networks. Sportium's logo will also appear during the TV broadcasts of Liga BBVA and Liga Adelande games.

The company will use the image rights to the Liga BBVA and Liga Adelante for its communications operations.

• "It is impossible to compare us [Liga BBVA] with the Premier League from a commercial perspective. What we are trying to do is get closer to the Premier League," said Javier Tebas, president of the Spanish LFP (professional football league), to the British TV channel BBC Sport during the LFP World Challenge, on 29/07/2014.
• The 2014-15 season of the Liga BBVA starts on 24/08/2014.

Sportium

• Sportium is a joint-venture created in 2007 by the Spanish betting company Cirsa and…