LaLiga Santander: Head & Shoulders extends as a regional partner of FC Barcelona in Indonesia

Head & Shoulders, a shampoo brand belonging to the US consumer products group Procter & Gamble, has extended its regional partnership with FC Barcelona (LaLiga Santander) to Indonesia for the 2021-22 season, announced the club on 19/11/2021. "H&S, the world's No.1 selling shampoo brand will remain a partner of the club, with exclusivity as the official shampoo of FC Barcelona in Indonesia until 30/06/2022," explained Barça.

The partnership between the Catalan club and Head & Shoulders has existed since 2013-14 and is steered by the Barça's Hong Kong office. "Strong and robust business metrics that have led to the partnership extension, now in its eighth year," said FC Barcelona. The club also extended its regional partnership with SK Lubricants in South Korea until 2023-24 on 15/11/2021.

"Drawing upon shared values and a passion for continuous improvement, the partnership has focused on connecting with Barça fans whilst driving excitement among consumers in the Asia Pacific region. Past initiatives include a series of co-branded H&S shampoo bottles, refreshed and updated with new…