Japan: MP & Silva acquires TV rights to European qualifiers for Euro 2016 and Russia 2018

The media and marketing rights agency MP & Silva has acquired exclusive broadcast rights for Japan for the European zone qualifiers of Euro 2016 (France, 10/06 to 10/07/2016) and for the 2018 World Cup (Russia), the agency announced on 05/08/2014.

MP & Silva will thus distribute rights for 526 European qualifying matches for Euro 2016 and the 2018 World Cup and 20 European friendlies. These rights are valid for all platforms (TV, internet and mobile).

"We’re delighted to work with the world’s leading football organisations to make available this huge volume of quality games in a market where we continue to lead the way," said Andrea Radrizzani, a founding partner of MP & Silva, on 05/08/2014.

The rights were acquired through CAA Eleven, the agency that manages and sells the TV rights for competitions between national teams organised by UEFA (Union of European Football Associations).

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