Technology: Nike launches into the "metaverse" with its virtual world "Nikeland"

Nike has become one of the first brands to enter the "metaverse" by creating "Nikeland", a virtual world inspired by its Oregon (USA) headquarters on the multiplayer video game Roblox, announced the American company on 18/11/2021.

Users of this free digital platform will be able to equip their avatar with Nike products to create and participate in interactive mini-games. "Buildings and fields inside Nikeland are inspired by Nike's real-life headquarters and hold detailed arenas for the Roblox community to test their skills competing in various mini-games," said Nike.

"Nikeland is enhanced by real-life movement, encouraging visitors to get more active. Nikeland visitors can take advantage of accelerometers in their mobile devices to transfer offline movement to online play. For example, you can move your device and body IRL (in real life) to pull off cool in-game moves like long jumps or speed runs," added the American equipment manufacturer.

"In Nikeland, the individual's boundless creativity is supported…