Technology: Nike launches into the "metaverse" with its virtual world "Nikeland"

News Tank Football - Paris - Initiative #234576 - Published on 22/11/21 at 09:40
©  Nike
Nikeland - ©  Nike

Nike has become one of the first brands to enter the "metaverse" by creating "Nikeland", a virtual world inspired by its Oregon (USA) headquarters on the multiplayer video game Roblox, announced the American company on 18/11/2021.

Users of this free digital platform will be able to equip their avatar with Nike products to create and participate...

©  Nike
Nikeland - ©  Nike

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