AFA: Bybit (cryptocurrency), "global main sponsor" of the Argentine Football Association (2021-2023)

Bybit, a Singapore-based cryptocurrency exchange platform, has become a "global main sponsor" (first level) of the Asociación del Fútbol Argentino (AFA) "for the next two years" (2021-2023), announced the body on 17/11/2021. 

"Through this agreement, the brand will have maximum visibility in all AFA assets and will be present on the training apparel of all national teams," said the AFA. The Argentine Football Association previously partnered with the cryptocurrency operator, Socios.com, which generates fan tokens for the Association as part of a "long-term agreement" signed on 10/05/2021 (see below).

"In recent years we have pursued a strategy of commercial and brand growth around the world, opening strategic markets where AFA was not present, generating various business units to strengthen AFA's revenue and launching new digital products for fans around the world. Bybit is a global brand that is committed to technology and seeks to continue to grow around the world, just as we are doing in our Association. It will undoubtedly be a partnership that will enhance both brands and create…