Italy: Frecciarossa (trains), title sponsor of the Coppa Italia and Supercoppa Italiana in 2021-22

Frecciarossa ("Red Arrow"), the high-speed train service belonging to the Italian rail carrier Trenitalia, has acquired the naming rights to the Coppa Italia and Supercoppa Italiana for the 2021-22 season, announced the Lega Serie A, the organising body of the competition, on 22/11/2022. The competitions will be known as the "Coppa Italia Frecciarossa" and "Supercoppa Italiana Frecciarossa".

As part of the agreement, Frecciarossa has also become the "travel partner" of the Lega Serie A TIM and the eSerie A TIM (esports competition) for two seasons (2021-2023).

The Coppa Italia has not had a title sponsor for the entire competition since 2018-19. From 1998-99 to 2017-18, TIM (Telecom Italia) was the title sponsor of the competition. The Italian telecommunications operator was also the title sponsor of the semi-finals and final of the 2018-19 edition of the Coppa Italia. Coca-Cola (beverages) and then TIM were title sponsors of the Coppa Italia final in 2019-20 and 2020-21.

For the Supercoppa Italiana, Trenitalia succeeded Playstation, which had named the 2020-21  competition ("PS5…