Ligue 1 Uber Eats: Premier Bet (betting), AS Monaco's first regional partner in Africa (2021-2023)

Premier Bet, a sports betting operator belonging to the British group GOAT Interactive present in eighteen markets, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Africa for two seasons (2021-2023), announced the club on 23/11/2021.

This is AS Monaco's first partnership in the African market. "This new and exciting partnership kicks off with a new multi-media, multi-market advertising campaign throughout the 2021-22 season and beyond in the countries where Premier Bet is operated," said the club.

Premier Bet has the status of regional partner, the sixth level in the sponsorship hierarchy of the Monegasque club. "Through this collaboration, Premier Bet, which will benefit from visibility in Africa via the virtual LED technology of the Stade Louis-II during AS Monaco's Ligue 1 matches Uber Eats, is strengthening its ambition to become the first operator in the iGaming sector in Africa within the next five years," explained the club.

"This partnership will bring the fans closer to AS Monaco with the opportunity to win exciting prizes, access to unique content and…