Bundesliga: Supponor extends virtual advertising solutions partnership with FC Bayern Munich

Supponor, a company specialised in virtual advertising and live sports broadcasting solutions, has extended its "exclusive" partnership with FC Bayern Munich (Bundesliga) to deploy its "Supponor AIR" location-based virtual advertising solution at the Allianz Arena, announced the UK group on 24/11/2021.

"Supponor's pioneering software-based AIR solution, which is fully remotely operated with no personnel or specialist equipment required onsite at the Allianz Arena, will provide FC Bayern with an industrial grade broadcast platform able to deliver a wide variety of future proof virtual advertising applications, which can create additional monetisation opportunities," said the company, which also provides solutions for Borussia Dortmund (Bundesliga), FC Barcelona (LaLiga Santander) and Juventus FC (Serie A TIM).

"AIR provides FC Bayern with a flexible and powerful marketing tool to continue positioning itself at the forefront of technical innovation to dramatically increase its commercial inventory and provide its sponsors and brand partners with targeted and global reach into local…