Naming rights: Accor (hotels) title sponsor of Stadium Australia in Sydney for 7 years

Accor Pacific, a regional subsidiary of the French hotel group, has been awarded the naming rights to Sydney's Stadium Australia, which will now be known as the 'Accor Stadium' for the next seven years (2021-2027), announced Venues New South Wales (NSW, Australia), the agency in charge of operating the Australian stadium, on 26/11/2021.

"With a capacity to hold concerts for 100,000 spectators and over 80,000 people for seated sporting events, the stadium has hosted the world’s best in entertainment. This has included global acts such as Adele, AC/DC, Ed Sheeran and Taylor Swift, and sporting events like State of Origin, National Rugby League Grand Finals, FIFA World Cup Qualifiers, and Bledisloe Cup (rugby) and British & Irish Lions rugby Test matches," explained the NSW Government-owned stadium operator.

The naming of the stadium, built in 1999 (for the 2000 Sydney Olympic Games), will be inaugurated on the occasion of the women's football match between the "Matildas" (Australian national team) and the United States on 27/11/2021.

The Accor Stadium has not had a title partner since…