Juventus FC: an awareness campaign to combat violence against women at the Allianz Stadium

Juventus FC (Serie A TIM) is organising an operation to raise awareness of violence against women at the Allianz Stadium (Turin ITA) for the reception of Atalanta BC (Matchday 14 of the Italian championship) on Saturday 27/11/2021 (kick-off at 18:00 CET), announced the club on the occasion of the International Day dedicated to the cause, on 25/11/2021.

"On the occasion of Juventus - Atalanta, the stands of the Allianz Stadium will 'talk': one in every three seats will be covered in orange, the official colour of the matchday, to reflect the percentage of women who are subjected to violence in the world. Each seat will carry the message 'Don't Sit and Watch', and a QR code which, when scanned, will explain the initiative. This, to ensure everyone can know, so as not to be indifferent, and because one more voice can bring with it many others," explained the Italian club, which has also decided to colour its logo orange on its various official social media accounts to promote the initiative.

"One in three women across the globe becomes a victim of violence during the course of her…