LaLiga: strategic partnership with Atlético Petróleos de Luanda (Angola) for 2 years (2021-2023)

LaLiga has entered into a strategic partnership with Atlético Petróleos de Luanda (Angolan first division), to which it will provide "the best know-how and best practices regarding strategy and commercial development," announced the body on 22/11/2021. The agreement is planned for a period of two years (2021-2023).

"The consultancy project divided in three stages, will be centered around different business areas. Focusing on the optimization of the commercial and marketing structure of the club as its first pillar, the project will transition to a data and fan engagement management phase, which will conclude in a business development stage of analysis, reorganisation, redefinition, and creation of new commercial assets which will allow the Angolan club to create better opportunities to drive revenue through improved sponsoring and licensing programs that shall be more appealing to brands," explained the Spanish League.

Villarreal CF (LaLiga Santander) will also contribute its expertise "in terms of fan engagement and commercial initiatives" as part of the partnership. "LaLiga hopes…