Rugby: Smart Good Things (beverages), official supplier of the Top 14 until 2024-25

Smart Good Things, a French beverage company that produces environmentally friendly beverages, has become an official supplier of the Top 14 (third level), starting with Matchday 12 of the 2021-22 championship (weekend of 04 and 05/12/2021) and for the three following matchdays until the end of the 2024-25 season," announced the LNR on 29/11/2021.

"By joining forces with the National Rugby League, Smart Good Things becomes the LNR's exclusive partner for the Top 14 in the powdered drinks sector, and will develop a range of products dedicated to the Top 14, which will be marketed from February 2022. The brand will benefit from visibility on all Top 14 championship matches over 10 months of the year as well as numerous activation opportunities," said the LNR.

Smart Good Things is a partner of Paris la Défense Arena and Racing 92 (Top 14), the French Cycling Federation (FFC), as well as five Ligue 1 Uber Eats and Ligue 2 BKT clubs (Paris Saint-Germain, RC Lens, AS Saint-Étienne, Montpellier Hérault Sport Club and SC Bastia). For all these agreements, 25% of the net turnover generated by…