2021 Ballon d'Or ceremony: a record 1.6 million viewers in France on La chaine L'Équipe

The Ballon d'Or 2021 ceremony drew an average of 1.6 million viewers in France, with a peak audience of 2 million when the seventh Ballon d'Or was awarded to Argentina's Lionel Messi (FC Barcelona and then Paris Saint-Germain), on La chaine L'Équipe (free DTT) on 29/11/2021, according to data from the audience measurement institute Médiamétrie.

This figure represented an audience share of 6.6%, which ranked the DTT channel fourth in the French audiovisual market at prime time on 29/11/2021.

This is a record audience for this ceremony, which drew an average of 842,000 viewers, with a peak of 1.1 million, during the previous edition (02/12/2019). Audience share: 3.3%.

This is also the second best audience in history for La chaine L'Équipe behind the France - Serbia (2-3) semi-final of the EuroVolleyball, on 28/09/2019 (1.7 million viewers and an audience share of 9.2%).

Ballon d'Or 2021: all awards

• Men's Ballon d'Or: Lionel Messi (Argentina, FC Barcelona …