LaLiga: Gorillas (grocery deliveries) becomes a partner of Cadiz CF, its first partnership in Spain

Gorillas, a home grocery delivery company based in Berlin (GER), has become an official partner (fourth level) of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 01/12/2021. The logo of the startup founded in 2020 will be displayed on signage at the Estadio Nuevo Mirandilla (20,724 capacity) as well as on the club's communication supports.

"For the club, it is a rewarding agreement to help Gorillas strengthen its brand presence in Spain. For the German startup, it is a natural step to continue establishing strategic alliances with the most emblematic teams in the country," said the Andalusian club.

Gorillas is thus accelerating its sponsorship strategy in Europe. The company, which was founded in 2020 and is valued at more than €3bn, has already signed several partnerships in France, with Paris Saint-Germain (Ligue 1 Uber Eats) as a premium partner (second level, between €5m and €8m per year) as well as with the French National Basketball League (LNB) to become the presenting partner for the French LNB basketball All Star Game