Merchandising: adidas reimagines shirt collection based on 2006 World Cup kits for 9 of its clubs

adidas has launched, for nine of its partner clubs, a reissue of its Teamgeist 2006 collection, a shirt design used by the German equipment manufacturer's national teams at the 2006 World Cup (in Germany), announced the brand on 02/12/2021. This shirt design was subsequently applied to the kit of adidas' contracted clubs for the 2006-07 season.

The Herzogenaurach (GER) based group is marketing the shirts of the following nine clubs for €75: AFC Ajax (Eredivisie), Arsenal FC (Premier League), Celtic FC (cinch Premiership), FC Bayern Munich (Bundesliga), Boca Juniors (Superliga Argentina), Flamengo (Brasileirão Assaí), Juventus FC (Serie A TIM), Manchester United FC (Premier League) and Real Madrid CF (LaLiga Santander). These shirts are accompanied by a clothing range (jumpers, hoddies, etc.) featuring the nine clubs.

adidas has partnered with Shukyu, a Japanese football magazine, to support the release of the new Teamgeist collection. "A one-off, limited-edition version of the magazine - launching in early 2022 - will feature the new collection through a series of lifestyle imagery…