China: Bilibili acquires the digital broadcasting rights to the FA Cup for three seasons (2021-2024)

The Chinese streaming platform Bilibili has acquired the exclusive digital broadcasting rights, for China, to the Emirates FA Cup for three seasons (2021-2024), on 03/12/2021. The matches will be available for free on the platform.

This agreement was negotiated by the British agency IMG, which markets the international rights to the FA Cup...