OL Groupe: LDLC (e-commerce) acquires naming rights for the future OL Vallée arena

Groupe LDLC, a French e-commerce company, has been awarded the naming rights for the future OL Groupe arena in Décines (Rhône), announced the Lyon-based company on 06/12/2021. The naming of the "LDLC Arena", located in the brand new OL Vallée leisure complex, "will be effective from the construction start-up date (scheduled for early 2022) and will continue for eight years from the opening of the multi-purpose arena."

"The new facility is designed to be among the most technologically and environmentally advanced in Europe and will also be the largest events arena in France outside Paris (from 12,000 to 16,000 capacity depending on the concert / show / sports configuration). The LDLC Arena will feature the latest online connection and user experience innovations and is expected to host between 100 and 120 events per year. The majority of the LDLC Arena’s future schedule has already been nailed down, largely thanks to the commercial agreement with Live Nation, a world leader in concerts and shows, which will bring a great many internationally renowned artists to OL Groupe’s new…