Nent: Viaplay (platform) to be launched in the Netherlands on 01/03/2022 (€13.99 per month)

Nent group (Nordic entertainment group) will launch its pay streaming platform Viaplay (sports, movies/series, children's content) in the Netherlands on 01/03/2022 at a price of €13.99 per month, announced the Swedish free and pay TV group on 08/12/2021.

"Highlights of Viaplay's offering in the Netherlands at launch will include: Formula 1 featuring Dutch superstar Max Verstappen, current joint leader of the World Drivers' Championship; PDC darts with three-time world champion Michael van Gerwen; Bundesliga football; women's football from Italy's Serie A and Sweden's Damallsvenskan; Matchroom snooker and pool; and KSW mixed martial arts; with Premier League football from August 2022 (rights until 2027-28)," explained Nent.

The same day Nent also announced multi-year distribution agreements for Viaplay in the Netherlands with telecom operators VodafoneZiggo (4 million subscriber households) and KPN (3.6 million households).

• Marco Zwaneveld (ex-RTL Nederland) was appointed head of sports for Viaplay in the Netherlands in November 2021.
• "Around 48% of the Netherlands’ 8 million…