Serie A TIM: La mia Liguria (ITA, tourism board), becomes a shirt sponsor of 3 clubs in the region

"La mia Liguria", the brand of the tourism board of the Italian region of Liguria, has become a chest sponsor (second shirt sponsor) of three Serie A TIM teams for the 2021-22 season, UC Sampdoria, Genoa CFC and AC Spezia Calcio, announced the clubs on 07/12/2021.

"Regione Liguria will become a partner of the local teams taking advantage of the privilege of having three teams in the Serie A TIM," said the Italian clubs.

"The world of sport represents a communication vehicle with a huge social, media and economic impact. We will go to our 'football opponents' to show them Liguria and continue the promotion of the region, as well as at the international level, which is producing good results, as shown by the number of tourists who have visited our region this year," said Giovanni Toti, President of the Liguria region.

"Liguria will also promote the advantages of its territory and, from time to time, mentions will appear on the teams' match kits to announce major events hosted in the region. The players themselves, especially foreigners from countries with a strong tourist tradition…