Tokyo 2020 Olympic Games: 3.05 billion unique viewers worldwide (IOC)

3.05 billion unique viewers worldwide watched the Tokyo 2020 Summer Olympics (postponed to 2021, from 23/07 to 08/08, due to the Covid-19 pandemic), on linear TV channels and digital platforms, announced the International Olympic Committee (IOC) on 09/12/2021, according to a study by Publicis Sport & Entertainment, a subsidiary of French communications group Publicis.

"Official coverage on Olympic broadcast partners' digital platforms alone generated 28 billion video views in total - representing a 139% increase compared with the Olympic Games Rio 2016 and underlining the changing media landscape and Tokyo 2020's designation as the first streaming Games and the most watched Olympic Games ever on digital platforms," said the IOC.

"Tokyo 2020 proved to be a watershed moment in the history of Olympic broadcasting, with more content made available to fans throughout the world on more screens than ever before through TV, digital streaming, websites, apps and social media. In total, the amount of TV coverage available increased 33% compared with Rio 2016, while digital output was up…