Spain: Telefonica and DAZN acquire main LaLiga Santander broadcasting rights for €4.95bn (2022-2027)

The Spanish telecommunications operator Telefonica and the British OTT platform DAZN, have acquired the live broadcasting rights to LaLiga Santander in Spain, for the 2022-2027 cycle, for €4.95bn (or €990m on average per season), announced LaLiga on 13/12/2021.

Movistar+ (Telefonica's pay-TV package) and DAZN will each broadcast five games per matchday of equivalent choice. Three matchdays per season will be broadcast exclusively on Movistar+ (except for one free-to-air co-broadcast match not yet allocated). The domestic broadcasting rights to LaLiga Santander are currently held by Telefonica (9 games per matchday) and the Spanish broadcasting group Mediapro (1 free-to-air game per matchday on an exclusive basis and rights to broadcast in public places), over the 2019-2022 cycle, for €1.11bn per season.

"The total figure represents an increase compared to the previous cycle for similar packages (€980m for the nine pay-per-view matches on Movistar+ over the 2019-2022 cycle)," said LaLiga, which will market the rights to LaLiga SmartBank, the rights to one free-to-air LaLiga Santander…