Premier League: William Hill becomes official betting operator of Southampton in 2014-15

The betting company William Hill has become the official betting operator of Southampton (Premier League) in 2014-15, the club announced on 12/08/2014.

The operator, which is headquartered in Gibraltar and owns 2,430 licensed betting offices in the UK, will be displayed on the pitch-side advertising during the home fixtures of the Saints, and will use the club's image for its digital campaigns.

William Hill will replace Sbobet, betting operator headquartered in the Philippines and sponsor of Southampton in 2013-14.

• Southampton finished eighth in the Premier League in 2013-14.
• The club will begin the 2014-15 Premier League season at Anfield against Liverpool on 17/08/2014.

Southampton without a kit supplier in 2014-15

• The club does not have a kit supplier in 2014-15
  • It terminated its contract with Adidas in December 2013.
  • The club has complained notably to the German brand about the quality of its 2013-14 shirts and the fact that it has abandonned the club's traditional red and white stripes.